CTOs on the Move

Measured

www.measured.com

 
The people at Measured feel your pain. From last click to multi-touch attribution, to the rise of walled gardens and the collapse of third-party data, Measured founders Madan Bharadwaj and Trevor Testwuide have been on the same journey as you. After decades spent attacking the media attribution problem, marketers still did not have an adequate solution. Measured was built to finally make trusted cross-channel media measurement a reality.
  • Number of Employees: 25-100
  • Annual Revenue: $10-50 Million

Executives

Name Title Contact Details

Funding

Measured raised $21M on 05/04/2022

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Verimatrix

Verimatrix specializes in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS™) and ViewRight® solutions enable cable, satellite, terrestrial, IPTV and OTT operators to cost-effectively extend their networks and enable new business models. As the established leader in cardless security solutions, the company has leveraged its innovative 3-Dimensional Security approach to provide harmonized rights for premium content delivery to a range of devices over new hybrid network combinations. Maintaining close relationships with major studios, broadcasters, standards organizations and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on video business issues beyond content security as operators introduce new services to take advantage of the proliferation of connected devices. Verimatrix is an ISO 9001:2008 certified company.