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We've come a long way since our beginning. It all started as an idea in a garage in Riverdale, Utah. As a dedicated father and fan of basketball, Lifetime Products' founder simply wanted to build a better basketball hoop for his family. His passion for innovation quickly expanded beyond his initial project, and he created a company in March of 1986 called Lifetime Products. The philosophy for the name, as well as the goal of the company, was to build durable lasting products for consumers and their families. Lifetime began by manufacturing basketball systems and inventing the Quick Adjust®. Built to adjust using a broom handle, it was the first basketball hoop homeowners could raise and lower quickly. The invention became the standard for our founder's home, and eventually the world. Lifetime Products became a world-wide trusted brand as it quickly broadened from basketball hoops to picnic tables, then folding tables and chairs. Now our sheds, kayaks, and more, are leaders in their markets. From those first years in Lifetime's history, the company has grown from 15 employees in a partial warehouse to over 1,500 employees — all over the globe.
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Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. We design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, seat and back cushions, frames, sheets and more. Our products are the result of over 25 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing processes. Our proprietary gel technology, Hyper-Elastic Polymer®, underpins many of our comfort products and provides a range of benefits that differentiate our offerings from other competitors` products. We market and sell our products through our direct-to-consumer online channels, traditional retail partners, third-party online retailers and our owned retail showrooms.