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Founded in 2014 by entrepreneur Eric Greenberg, Wrap is a mobile-first storytelling and commerce platform that delivers app-like user experiences in bite-sized pieces through the mobile web. The `Narrative Web` is the native app alternative, enabling unprecedented engagement, activation and conversion for brands, publishers, and digital businesses. Through its unique authoring tools and SaaS platform, Wrap creates opportunities for companies to create new business models and deeper relationships that cultivate loyalty and lead to increased revenue and profitability.
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