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Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain. The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a persons focused mental engagement.
Impulsum focuses on solving high value problems for people and companies that have the power to create a cultural shift for a more positive future. In addition to product innovation work with clients, Impulsum actively incubates new business concepts in collaboration with a diverse range of capital partners to develop market-leading companies that have the potential to become iconic household names. We specialize in complex product experiences and have deep expertise in social networks, eCommerce, digital consumer, secure communication technology, PCI/payments/issuance, and blockchain. Our team is spread across the globe and made up of individuals who have a passion for design, solving complex problems and building companies that make the world smile :)
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