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Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA).
Wochit is a video creation platform that empowers newsrooms, media companies and brands to expand audience engagement through the power of social video.
Cordial is the cross-channel marketing and data platform for customer-obsessed brands. Collect all of your customer data in one platform, and use it to build audience segments, discover trends, and automate customer experiences at enterprise scale.
Icon Media Direct is the advertising industry’s premier direct response marketing agency driving incremental sales, brand awareness, and direct revenue for emerging and household brands. Headquartered in greater Los Angeles, the agency specializes in media buying & planning and campaign management to create successful direct response campaigns that produce accountable results on television, in print, online, and at retail.
LiveRecover sends human-powered text messages to abandoned carts. A live SMS marketing app for Shopify & WooCommerce.