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ChoiceOne Bank is a community bank holding company based in Michigan, with approximately $2.6 billion in assets. Founded in 1898 as Sparta State Bank, it has grown through strategic mergers and now operates 35 offices across multiple counties. The bank is headquartered in Sparta and has operations centers in Lapeer and Fenton, ensuring efficient service delivery. ChoiceOne offers a wide range of financial services, including digital banking solutions, consumer and commercial banking, agricultural lending, mortgage services, wealth management, payroll solutions, and treasury management. The bank is dedicated to serving a diverse customer base, including families, small businesses, farmers, and low-income individuals, particularly in rural communities. ChoiceOne is committed to being an integral part of Michigan communities, with a mission to provide superior service and quality advice. In 2025, the bank announced a merger with Fentura Financial Inc., enhancing its presence in the Detroit suburbs and expanding into the Flint and Saginaw markets.
ProLift Toyota Material Handling is a full-service forklift and material handling dealership established in 1978. Originally known as Louisville Lift Truck, the company has grown to become an authorized Toyota forklift dealer, offering a wide range of services to enhance productivity and minimize downtime for businesses. ProLift provides equipment sales, including new and used forklifts and rental options. Their services also encompass maintenance programs supported by over 350 certified technicians, parts support for various manufacturers, and warehouse solutions that optimize layouts and storage capacity. The product portfolio features equipment from leading brands, including Toyota, Combilift, and Genie, among others. With 12 customer support centers across several states and a team of over 700 associates, ProLift is dedicated to delivering exceptional customer experiences. The company has received multiple Toyota Presidents Awards, reflecting its commitment to service excellence and customer satisfaction.
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