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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
ParetoHealth is a healthcare benefits solutions provider focused on midsize employers with 50 to 1,000 employees. The company aims to reduce healthcare cost volatility and improve financial outcomes through innovative self-insurance models. It has established itself as the largest health benefits captive in the U.S., managing over $6.6 billion in healthcare spending and serving more than 3,000 employers, which collectively cover over 1 million lives. The company offers a range of services, including its Risk Shield program, which provides a shared-risk model for predictable costs and stop-loss protection against large claims. Its Savings Engine utilizes data analytics and clinical expertise to manage medical costs and improve pharmacy solutions through the ParetoHealth Pharmacy Consortium. By pooling employers into a single risk pool, ParetoHealth enhances negotiating leverage and risk stabilization, allowing midsize businesses access to cost-saving tools typically available to larger corporations.
TowMate is a company based out of Rogers, Arkansas that has been manufacturing wireless tow lights and other safety lighting for automotive and marine applications for over 35 years. Manufactured in the USA and backed by a Lifetime Warranty on electronics and LEDs, TowMate is second to none in quality and service after the sale. Additional products include LED strobes, overhead light bars, the Life Saver cone mounted warning light system, and the Safety Alert System roadside perimeter warning system.
Rock & Brews Restaurants is a casual dining chain founded in 2012 by Paul Stanley and Gene Simmons of the band Kiss, along with restaurateur Michael Zislis and partners Dave and Dell Furano. Based in Manhattan Beach, California, the restaurant features a rock-and-roll theme that enhances the dining experience. The menu offers classic American comfort food made from locally sourced ingredients, alongside a selection of craft beers with up to 24 options on tap. Rock & Brews creates a family-friendly atmosphere with amenities like play areas for children and spaces for adults to socialize, all while showcasing rock music videos on LED screens. The brand has expanded to over 23 locations across seven states, including California, Florida, and Texas, and is also present in airports and casinos. Rock & Brews appeals to a diverse customer base, from families to rock music fans, by combining quality food, craft beer, and a lively environment that celebrates the spirit of rock music.