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21GRAMS is the advertising and education arm of Real Chemistry. Ranked the #3 health agency in the world by Cannes Lions. More than a name, 21GRAMS is the philosophy that guides everything we do. Inspired by the "21 Grams Experiment" of 1907, which tried to prove the existence of a soul – we believe great work connects with the human spirit. So we get to know our audiences better than anyone (through the ancient art of human interaction and Real Chemistrys industry-leading data and analytics) and find the 21 grams that makes people tick. Our goal? Make advertising less of an interruption – and more worth peoples time, attention, and action – because it actually "gets" them. Creatively, our mantra is "medicine should be more inspiring than sneakers". We arent here just to do the best work in our industry, but the most inventive work period. That ability is heightened, as part of Real Chemistry. Interacting and combining unalike disciplines, talents, and technologies (across Clinical, Commercial, and Corporate) to create new answers to modern healths biggest challenges.
We craft technology solutions like an Italian grandmother crafts her pesto — with passion, care, and the finest of ingredients. Admittedly, Nonnas pesto tastes much better than anything we create, but our products are guaranteed fresh and made to withstand the test of time. Our subsidiary, Pesto Softworks, engineers affordable, user-friendly software for the LBM industry that automates many routine business operations and improves the business performance of hardware and building supply stores. Thats just one example of what we bring to the plate. Simply put, if you have a technology challenge, were like youre Nonna cooking a holiday dinner, we guarantee satisfaction. And also like Nonna, our creations are crafted to ensure the best experience – beautifully architected, designed, and served.
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