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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Founded by veteran communication professional Cynthia S. Hudson, HudsonLake represents best-in-class strategic, crisis and transformative workplace communications. Our clients gain hands-on senior-level counsel, access to a full suite of communication and creative services, and unparalleled depth and breadth of experience. Clients most often turn to HudsonLake to manage multifaceted, complex and highly sensitive initiatives requiring a myriad of communications services from a multitude of vendors.
Growletter is a company that provides advertising services to help grow your newsletter. They offer done-for-you Meta, Twitter, and TikTok ad management and creative from the worlds best newsletter marketers.
POP was founded in 1996 by a group of creative technologists compelled to design breakthrough experiences for what was then a revolutionary new medium - the Internet. From the start, we coupled our aesthetic and engineering prowess with a collaborative, consultative approach that has enabled our work to make a lasting impact on our clients` businesses.
We`ve been building brand agency and urgency since 1969. Since then it`s been a non-stop hustle to grow, evolve, and lead the industry in strengthening our clients` businesses. Uniquely unapologetic, our no-BS approach has delivered bold, business-first strategies to brand partners including Reebok, Johnson & Johnson, PNC Bank, AB InBev`s Budweiser, Michelob Ultra, and Busch brands, Siemens, Celestial Seasonings, Green Giant, Spectrum, Newman`s Own and DraftKings. A full-service, integrated advertising and digital agency, we bring together a diverse group of talented thought leaders with unique perspectives, skill sets, and passions. When you partner with Deutsch, we promise you a team, process and tools that are both brave and disciplined.