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When Michael Hart, Chris Lange, and Jim Scott formed mono ten years ago, they set out to build a new culture, not just a new agency. From the very beginning, mono was designed to foster collaboration, embrace cross-disciplinary thinking, and fuel creativity and innovation. In a world of complexity, we use the power of simplicity to create meaningful change in our clients` brands and business.
Sigma Loyalty Group`s consumer, small business and enterprise solutions all share one thing in common – helping our clients build more loyal and more profitable relationships with their customers.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in. With offices in Berlin, London, Madrid, New York, Prague, San Francisco, Seattle, Singapore and Sydney, VCCP produces award-winning work for clients including O2, comparethemarket.com, easyJet, Canon, Domino`s and Cadbury.
Women in Business at the University of Wisconsin Madison is an organization that creates a network of empowered women in business who feel supported in their professional development and personally through a community of other members as well.