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SNIPES is a global retailer that specializes in sneakers, streetwear, and urban fashion, rooted in hip-hop culture and action sports. Founded in 1998 in Essen, Germany, the company has expanded to over 750 stores across Europe and the USA, complemented by a strong online presence. The brand offers a diverse selection of sneakers from top names like Nike, Adidas, and Jordan, along with streetwear apparel and accessories. SNIPES also features its own branded collections and exclusive collaborations with well-known streetwear labels and artists. The company targets young, urban consumers who are passionate about street culture, basketball, and related lifestyles, fostering a community through partnerships with creatives and athletes. With a vision to be the global icon of street culture, SNIPES is committed to supporting talent and providing unique products that resonate with its audience. The recent leadership transition aims to further enhance its influence in the urban fashion scene.