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Highsnobiety is a global fashion and lifestyle media brand founded in 2005 and headquartered in Berlin, Germany. With additional offices in major cities like Amsterdam, London, and New York, the company employs around 200 people and focuses on a digital-first publishing approach. Highsnobiety aims to connect a community of young, influential consumers through a shared appreciation for culture and storytelling. The company operates as an online magazine and also publishes a quarterly print magazine. It covers fashion, lifestyle, and streetwear trends, blending elements of streetwear with luxury fashion. Highsnobiety also functions as a creative agency, advising brands on marketing strategies, and collaborates with the Boston Consulting Group to produce research on luxury and young consumer trends. Its product offerings include a multi-brand online shop, an apparel collection launched in 2021, and various collaborations with other brands, such as a partnership with Lacoste for limited-edition sneakers and clothing.
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