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The Outsourcing Institute is a Syosset, NY-based company in the Business Services sector.
Founder & CEO, Jesseca has always had a vision. In 2013 she started a salon called Kaleidoscope Hair Studio. Within six months, business was booming. The salon was beautiful, extremely busy and a huge success. However, everything Jesseca built was destroyed one night in December when Jessecas salon went up in flames. She could have been defeated, but instead she turned to God. So she opened a temporary location and got back into her salon to make it even better. Thats what she did. In April of 2014 Jesseca reopened an even bigger and better salon. Not only did she learn how to leverage social media and marketing to increase visibility for her business, but she launched her own line: Kaleidoscope Hair Products. Jessecas first viral campaign was called "Edge Police", a remake of COPS. She and friends ran around the city slicking down edges in cop uniforms from Party City - recording all with a cell phone. The campaign eventually lead to millions of dollars in sales. Shhe then realized that disruptive marketing and entertainment were her niche. She doubled down on this approach and continued to receive the visibility her products needed to grow. When Kaleidoscope Hair Products began grossing six figures a month, she continued doing hair and remained behind the chair until March of 2017 well after she saw her first million dollars in profit. Retiring as a stylist was the biggest and best move for Jesseca. She stepped fully into the role as CEO and focused her energy on the limitless possibilities she seemed to have tapped into through her heart, passion and creativity. While Jesseca continued to build her hair business she started KaleidoKares, a non-profit organization focused on giving back to the community.
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