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Michael Cerniglia serves as Chief Technology Officer and Executive Vice President at MicroPact Inc. Mr. Cerniglia has been with MicroPact Inc. since its inception and, as the lead architect for systems and software, is responsible for the development of all products. He has spearheaded the MicroPact's transition from being a predominantly services-based organization to offering enterprise-class software and services. Mr. Cerniglia has played a vital role in bringing MicroPact's industry-leading products to market, including entellitrak, entellidoc, and icomplaints. Business Process Management (BPM), Case Management and Document Management products developed by the team led by Mr. Cerniglia are used by over 140 Federal agencies as well as Fortune 500 organizations.
B2B companies have dramatically accelerated customer acquisition efforts by employing technology such as Salesforce.com, Marketo and Eloqua. But as more businesses are paid over time, customer acquisition is merely the beginning of the story. Thats why customer-driven enterprises are using Gainsight, the leading Customer Success Management solution, to proactively manage retention, reduce unexpected churn and identify upsell opportunities by leveraging big data analytics across sales data, usage logs, support ticket, surveys and other sources of customer intelligence.
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