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Applegarth Consultative Services

DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.

Farmers Life Insurance Company

Farmers Life Insurance Company ("Farmers Life") was founded in 1997 as a small credit life and disability insurance company and has flourished by providing secure insurance products that address a growing number of diverse consumer needs. In a fast-paced industry, we strive to deliver best-in-class service throughout the life of our policies ensuring that people can fund their retirements, secure their legacies and enjoy the peace of mind associated with a well-planned future.

Veterinary United

Veterinary United is a Michigan-based company that operates a network of 22 veterinary hospitals, boarding, and daycare centers primarily in Southeastern Michigan. Founded 27 years ago by Dr. Thomas Bankstahl and his wife Julie, the company has grown to employ approximately 276 people and generate annual revenues of around $40.5 million. Its mission is to empower veterinary practices to provide exceptional care through comprehensive support and resources. The company offers full veterinary healthcare services, including medical care, boarding, and daycare for pets. Veterinary United enhances its practices with advanced technology, such as a unified, cloud-based practice management system, which streamlines operations and improves client and patient experiences. Additionally, it provides extensive business support services, including IT, marketing, and professional development, allowing practices to focus on clinical care while promoting sustainable growth. Veterinary United fosters a supportive work culture that emphasizes career development and work-life balance. New veterinary graduates receive tailored mentorship, and all employees enjoy competitive salaries and benefits. The company is dedicated to delivering high-quality pet care while supporting its network of hospitals and veterinary professionals.

Talent Scout

We are a business and technology consulting firm that specializes in IT, Healthcare, Finance and Construction. We vet businesses, products and people to enable our clients to select the best partners for their business endeavors. Whether youre looking to augment your staff to scale new business growth, enhance your physical and cyber security, or solve complex business problems, Talent Scout is here to connect you to the best business solutions.