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At Allbirds, we are on a mission to prove that comfort, good design and sustainability don`t have to be mutually exclusive. We are dedicated to making the most sustainable footwear we can using premium natural materials, designed for the to and fro of everyday life. Our commitment to making better shoes in a better way is fueled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. With funding from both the leading venture capitalists in consumer products and the founding CEOs of some of the greatest e-commerce businesses in recent history, our desire to shake up the shoe industry is off to a great start. In fact, TIME already called our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.
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It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born. It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clark’s eureka moment our shoes have seen social, political and economic revolution. They’ve seen fashions in footwear come and go, and come again – everything from court shoes and winklepickers to wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and sashayed through an ever-changing world. New technology, state-of the-art facilities and our love of shoes means we’re not only the number one shoe brand in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, we’re also the world’s largest casual and smart shoe company and the fourth largest footwear company on the planet. We’ve come a long way since Cyrus and James Clark and the ‘Brown Petersburg’. But their vision and passion live on in our shoes. You could say we’re following in their footsteps.
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