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Driven Data is an advanced software marketing provider and digital marketing agency serving the automotive retail industry. Through its proprietary universal architecture and first to market managed CDP (customer data platform), Driven Data fuses valuable marketing data with first party data from CRM, inventory and DMS sources to analyze and act on insights in real time and deliver hyper-personalized, scalable marketing campaigns. Driven Data`s performance and analytics data give auto retailers - from single rooftops to OEMs - unprecedented access to insights across Tier 1 to 3 that can be leveraged to instantly enhance marketing strategies and operational improvements. For more information on Driven Data,
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