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As fate would have it, the founders of LifeAID first met in a Box in Santa Cruz, California in 2010. At that time, the Box was called CrossFit® North Santa Cruz which later changed to Maxim and today is, CrossFit® Scotts Valley. Orion was a Certified Financial Planner in town and Aaron was a Chiropractor who happened to work with many of the local athletes. From this meeting, a friendship evolved which later turned into a business partnership. After months of brainstorming and collaboration, the LifeAID vision was conceived. The two were convinced that there was a genuine need for products that weren`t being met by anything on the market at that time. The two approached Erik, a longtime friend of Orion to join the team as a Creative Director/Graphic designer. It helped that Erik was an avid athlete himself, participating in all the open events. From there, the team approached David, the owner of CrossFit® Maxim and one of the original CrossFit® Kids, about developing a performance and recovery supplement for the sport. David`s focus throughout the development process was the key functions of elite athletes – cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, agility, balance, coordination and accuracy. Aaron`s background in nutrition and chiropractic care proved instrumental in helping develop the products, and along with a team of beverage scientists and a biochemist, he led the development of the products. FITAID was born in May of 2012.
FreeMotion Fitness was founded in 1999 based on a simple, yet bold observation: One-dimensional training doesn`t carry over to a three-dimensional world. A place where twisting, turning, and moving in all planes is a daily fact of life. In December 2000, ICON Health & Fitness acquired the company and established FreeMotion Fitness as its commercial division. As a wholly owned subsidiary, we afford all of the benefits of a globally connected company, yet stand independent with respect to operations, research, development, sales and marketing. Established in 1977, ICON is the world`s largest marketer and manufacturer of fitness equipment, with a heritage of revolutionizing the industry with innovative products. To ensure customers receive the highest quality and best performing equipment, we have a 21,000 sq. ft. prototype development facility and 140,000 sq. ft. of ISO 9001 manufacturing capacity devoted solely to FreeMotion Fitness` commercial products. FreeMotion Fitness™, a subsidiary of ICON Health & Fitness, is dedicated to providing total fitness solutions with competitive financing, quality customer service, comprehensive training and unparalleled products. FreeMotion™, the first and only full circuit of integrated functional strength training equipment. FreeMotion™ Commercial Cardio has revolutionized the industry with Workout TV™, the first cable-access TV integrated into the console of the equipment. EPIC Strength™ utilizes ergonomic design and never-before-seen features to improve traditional strength training.
Body Fusion is a Woodland Hills, CA-based company in the Healthcare, Pharmaceuticals, and Biotech sector.
InnerLink, Inc. is one of the leading companies in the Healthcare, Pharmaceuticals, and Biotech sector.
Gebauer Company is a Cleveland, OH-based company in the Healthcare, Pharmaceuticals, and Biotech sector.