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The people at Measured feel your pain. From last click to multi-touch attribution, to the rise of walled gardens and the collapse of third-party data, Measured founders Madan Bharadwaj and Trevor Testwuide have been on the same journey as you. After decades spent attacking the media attribution problem, marketers still did not have an adequate solution. Measured was built to finally make trusted cross-channel media measurement a reality.
Integrate is a marketing technology provider of Demand Orchestration Software, enabling marketers to automate top-of-funnel demand marketing efforts, enabling marketers to: • Engage potential prospects wherever they go for information, without relying solely on unsolicited inbound inquiries • More efficiently manage relationships with lead- and prospect-data sources and channels from contract to ongoing fulfillment • Effectively manage, track and optimize top-funnel demand gen campaigns for predictable demand generation outcomes • Generate leads at both the contact and account levels using advanced tools and targeting (target account lists, predictive models, segments, activity data, lead scores, etc.) • Automate lead data processing, validation and enhancement to ensure quality and marketability • Ensure that leads are efficiently processed and integrated into marketing automation and CRM • Correlate top-funnel activities to mid- and low-funnel conversions to make more informed demand generation investments • Work with existing systems and data sources to create a more holistic demand marketing engine
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R.E. Mason is your local source for innovative solutions, industry expertise, and advanced products and services with locations throughout North Carolina, South Carolina and Virginia.