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Our story began in Western Australia, and weve since grown to become Australias leading manufacturer of work and safety boots with subsidiaries in New Zealand, Europe, and the USA. Since 1995, weve been putting the same amount of care and dedication into our boots as the tradespeople who wear them. True skill requires great equipment. Our Trisole® Comfort Technology soling system is a foundation for your whole body. Every pair of Steel Blue boots includes a 100% Comfort Guarantee, and our boots are endorsed by the Australian Physiotherapy Association (APA). Weve improved industry standards to keep you safe and were on a journey towards achieving social responsibility and sustainability to keep our planet safe. Our advances in product, safety, quality, comfort and industry include: • Developed Trisole® Comfort Technology, a multilayer sole with extremely effective cushioning and shock absorption • Set the benchmark across the safety industry by using PORON® within our Trisole® Comfort Technology • Collaborated with leading manufacturers to design custom pieces for our safety boots like our anti-chaff lining and industrial grade zips • Offered an alternative to the Steel Toe Cap, our Composite Toe Caps are airport friendly and more lightweight than standard safety toe caps • Improved standards across the board by earning European Safety Footwear Certification CE EN ISO 20345 and USA Safety Footwear Certification ASTM F2413 which encouraged other manufacturers to follow • Dedicated a range of colourful boots to raise money and awareness for Breast Cancer Care WA and Beyond Blue • Select Steel Blue boots partner with the American Diabetes Association (ADA) Better Choices for Life Program As a manufacturer and wholesaler, we sell our safety boots to authorised Steel Blue Distributors so that you have more choices on where you can be fitted in the right boots for your craft. Australian owned and designed, our work boots can be seen across the world.
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Real Floors has been an inspiring place for people to call home since 1987. The family atmosphere and overall culture is one that is embodied throughout all locations. The heartfelt caring is there at all levels, starting from the CEO down, there is an open door policy. Gratitude and appreciation are currencies that are exchanged every day from the small thank you for a great job to the big anniversary celebrations to the birthday celebrations throughout. You can often hear people throughout Real Floors referencing the term "backability!" Simply put, it means that we all have each others and our customers backs no matter what! This culture is also seen, felt, and heard not only by our team members but also by our industry and vendor partners. As a second generation family owned business, our main internal focus is our people. The leadership prioritizes improving the lives of employees and therefore the improved employee engagement is the natural result! Weve been named an Atlanta Journal Constitution (AJC) "Best Place to Work" for multiple consecutive years and are always searching for new ways to give back to our team and be a better partner. We are working daily on our vision of "Being the most trusted and relied upon flooring provider in the nation!"
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