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In 1995, after 35 years in the wholesale building material distribution business, Jerry Merrill founded All American Building Products. His primary goal was to service professional contractors with vinyl siding and windows. Jerrys vision was to be the preferred vendor by providing his customers with superior products, service and wisdom. Mr. Merrill considered it a high compliment when his customers referred to him as "their distributor." In 2000, with the assistance of Kirk Van Vleet, Jerry expanded by opening an office in Tulsa. This opening gave All American full coverage of Oklahoma. Mr. Van Vleet then opened a third location in Fort Smith, Arkansas, in the fall of 2007. Today, it is still our desire to continue with Jerrys vision and to be "Your Distributor." "It is our mission to be your preferred vendor by providing our customers with superior products, service, and wisdom. It is our highest compliment to be called your distributor."
Fair. Rude. But fair. Lets take the second question first. In competitive cycling, Domestiques are riders who lead the pack, breaking headwinds to make the journey easier for the team. And its the love of doing the hard, foundational, gritty and unglamorous work that informs everything we do. Now, to your first question. Domestique is a management consultant company that helps businesses scale through go-to-market operations (aka Revenue Operations or RevOps). Not sure what that answer means? No sweat. We, in the next paragraph. will make it as long-winded as possible. We are Rhys Williams and Alex Biale, co-founders of Domestique. We have a combined 25+ years in go-to-market operations experience, translating CEO questions like "lets move up market" and "lets expand internationally" into best-in-class operations. Our expertise informed the development of a GTM operational framework that we use to help companies create, accelerate and optimize their revenue engines. And our understanding of building, scaling, funding and preparing your company for exit is what sets our expertise apart. Our mission? Empower your business to unlock growth levers to do great things. (What are growth levers? Theyre things like Capacity Planning, Lead Scoring, Customer Segmentation, Comp Strategy, and other terms that sound like things we just made up). Growing a business is hard and too often companies fail because they lack the preparation, agility and connective tissue to get through the hard part. We help by though strategic and technical services to align your business strategy with your go-to-market playbook. Because visualizing your goals, your outcomes and life-changing moments—thats where you come in. Getting you from mile marker to mile marker—thats where we come in. After all, thats our role as your Domestique—Your accelerator. Your guide. Your teammate.