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Our Group`s Motto "Never forget your customer - Never let your customer forget you!" comes straight from the mind and heart of the William E. "Bill" Holler, the first Mr. Holler to go into the automotive industry. Long before motivational speakers became fashionable, Bill Holler was an institution! Automotive News described him as a spellbinder, a table-pounder, an evangelist. But he didn`t sell cars on personality alone. By understanding customer wants and needs, Bill was able to develop innovative programs to inspire dealers to establish new sales records. Roger III, Chris and Jill Holler Rogers, Vice-Presidents of our automotive group are the great-grandchildren of the fabled Bill Holler. He founded the General Motors Dealers` Son School established to prepare dealers` offspring to inherit the family franchise and his son, grandson and great-grandchildren were all graduates. From 1929 when General Motors Chairman, C.S. Mott, hired Bill to be Vice President of GM and General Sales Manager of Chevrolet until his retirement in 1945, Bill Holler earned a distinguished reputation as a tireless listener to the dealer, implementing trend-setting innovations and establishing programs to teach the fundamentals of auto sales and quality service still in use today. A believer that a good sales person is critical to our economy, Bill elevated the standards of our profession. In sales literature and speeches he often pointed out that the commander who leads the troops in battle...the volunteer who raises funds for charity...the homeowner who gets the neighborhood involved in a community project...is doing a sales job.
Carlsen Subaru is a Redwood City, CA-based company in the Retail sector.
Grava Of Medford Inc is a Medford, MA-based company in the Retail sector.
Lakeside Motor Sports Inc. is a Mecosta, MI-based company in the Retail sector.
The Norm Reeves Honda Superstore is a family-owned business and part of The C.A.R. Group automotive retail organization. Originally opened in 1963 by founder Norm Reeves, it has grown from humble beginnings to being named the #1 volume Honda dealership. David Conant, the current owner, bought the business from the Reeves family in 1990 with the hope of making the Norm Reeves Honda license plate frame a universal symbol on Southern California roads. He and his team have worked tirelessly to make that dream a reality, which is why you seem to see the iconic frame everywhere you go. The Superstore’s recipe for success since 1990 has been simple and consistent—super prices and super selection, all in an atmosphere of super customer service. We`re constantly delighted by our team of fun, professional, friendly and knowledgeable employees. With an average tenure of 12 years at the dealership, their passion and dedication are vital parts of the Superstore’s success, as well as that of the surrounding community, to which they donate part of their earnings through a variety of local charities and community organizations.