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MadTech is a technology and consulting practice focused on helping brands, publishers, platforms and agencies craft and implement effective advertising tech stacks and first-party data strategies. Led by Bob Walczak, MadTech provides cutting-edge technology solutions and dedicated industry specialists to solve complex problems presented by a fragmented digital advertising ecosystem. MadConnect, the company`s proprietary connector hub, solves for data platform interoperability by providing the integrations necessary for the privacy-safe transfer, normalization, and bi-directional communication between a brand`s licensed data platforms across AdTech and MarTech.
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