Requirements: • Undergraduate degree required, MBA a plus.
• Is goal oriented and highly ethical.
• Extensive experience with analytical and lead management tools/software.
• Ability to execute and manage multiple projects simultaneously under tight deadlines.
• Excellent written and oral communication skills.
• At least 10 years of executive level marketing experience in a branded consumer-facing business with a track record of innovative marketing programs that have demonstrated success in the marketplace.
• Demonstrated expertise and experience in direct response marketing and execution.
• Demonstrated ability to understand key customer and industry trends and dynamics.
• A track record of working and partnering with innovative concepts that have demonstrated staying power in the marketplace.
• Strategic thought leadership which drove superior strategy development and execution; demonstrated ability to apply critical thinking.
• Has led robust customer insight programs with the ability to generate new knowledge and approaches; established best in class customer research and understanding.
• Experience working in organizations where customer understanding and segmentation, new product and service development, and innovation are critical to the growth agenda.
• Demonstrated bias for speed and action and a mindset that breakthrough results are necessary and achievable; expecting ever-increasing levels of success to be reached.
• Expertise in utilizing social and digital channels, as well as traditional media channels, to engage consumers.
• Demonstrated expertise in building, executing and measuring data-driven marketing programs across online and offline channels.
• Exceptional written and verbal communication skills; strong presentation skills honed from interacting with senior leaders.
• Entrepreneurial, independent thinker with a strong bias for action, yet has the ability to establish the appropriate level of discipline and process in a large organization.
• Entrepreneurial, independent thinker with a strong bias for action, yet has the ability to establish the appropriate level of discipline and process in a large organization.
• Strong conceptual skills. A creative mindset that pushes to go beyond the obvious solutions and sees things others can`t. Champions initiatives that provide a differentiated customer experience and is able to create and communicate a vision.
• Strong strategic mind; grounded in the customer and untapped opportunities for the business.
• Results-driven with a demonstrated ability to plan, manage, and successfully execute; a solid understanding of and the ability to identify the key levers that create business value.
• Maintains exceptionally high expectations and exerts effort to surpass goals.
• Makes informed decisions and takes action in a timely basis.
• Decisive and collaborative with distinguished motivational and leadership qualities; leads by action.
• Exceptional consultative/ influencing skills.
• Strong communicator who expresses ideas clearly and succinctly; is candid, direct and respectful at all levels.
• Highly energetic and confident; an inspiring change agent and thought leader who demonstrates a passion for innovation.
• Resilient, with the proven ability to manage ambiguity.
• Confident and persuasive with strong influencing skills; able to sell his/her ideas across the organization.
• Driven; bias for (smart) action.
• Honest, open and genuine; possesses the highest personal and professional integrity.
• Ability to develop relations based on trust, confidence and respect with team members; works well within a highly matrixed organization.
External Description: Position Summary
Reporting to the CEO, and working in partnership with the executive team, the Vice President and Chief Marketing Officer will establish a strategic platform and approach to drive innovation into customer understanding, market segmentation, insights, opportunity identification (across programs, services, and experiences), and marketing messaging and execution.
Primary/Essential Duties and Responsibilities
• Develop overall marketing strategy for IEC and all related brands.
• Generate required number of leads at excepted prices for all campuses and brands.
• Be a role model for the company culture and ideals
• Conduct strategic planning including corporate positioning, market and competitive analysis/analytics and customer segmentation/demographic analysis
• Oversee marketing communications including branding, public relations, advertising, events, collateral materials/creative, market research management, and website design and content either directly or on an outsourced basis
• Define and direct marketing programs for demand creation, lead generation, lead tracking and management while interfacing with Sr. Admissions leaders to develop symbiotic efficiencies
• Oversee product marketing including product/program launch management, sales/admissions training, presentations, sales tools, competitive analysis and general campus support
• Lead strategic differentiated value proposition efforts to create unique customer experiences through a thorough understanding of the customer`s shopping objectives.
• Identify and assess attractive customer opportunities that are currently untapped; leverage customer research and insights effectively in order to identify new customer experiences, services, and products.
• Own and champion the “voice of the customer” across the division.
• Lead an effective marketing research and analytics effort to identify and better understand appropriate target segments and best practices required to reach different market segments.
• Provide regular analytics and metrics to gauge and improve brand and property positioning and awareness, traffic-generation programs and promotions, and customer retention.
• Develop and implement marketing strategies that enhance the brand, champion the brand identity, drive increased shopper traffic across multiple customer segments, increase customer loyalty and grow revenue.
• Direct all media strategy, deployment and spending efforts to deliver results. Create and leverage digital and offline marketing strategies to effectively drive traffic and grow the business.
Position Type: Full Time
International Education Corporation
Irvine, CA
Requirements: • Undergraduate degree required, MBA a plus.
• Is goal oriented and highly ethical.
• Extensive experience with analytical and lead management tools/software.
• Ability to execute and manage multiple projects simultaneously under tight deadlines.
• Excellent written and oral communication skills.
• At least 10 years of executive ...
Requirements: • Undergraduate degree required, MBA a plus.
• Is goal oriented and highly ethical.
• Extensive experience with analytical and lead management tools/software.
• Ability to execute and manage multiple projects simultaneously under tight deadlines.
• Excellent written and oral communication skills.
• At least 10 years of executive level marketing experience in a branded consumer-facing business with a track record of innovative marketing programs that have demonstrated success in the marketplace.
• Demonstrated expertise and experience in direct response marketing and execution.
• Demonstrated ability to understand key customer and industry trends and dynamics.
• A track record of working and partnering with innovative concepts that have demonstrated staying power in the marketplace.
• Strategic thought leadership which drove superior strategy development and execution; demonstrated ability to apply critical thinking.
• Has led robust customer insight programs with the ability to generate new knowledge and approaches; established best in class customer research and understanding.
• Experience working in organizations where customer understanding and segmentation, new product and service development, and innovation are critical to the growth agenda.
• Demonstrated bias for speed and action and a mindset that breakthrough results are necessary and achievable; expecting ever-increasing levels of success to be reached.
• Expertise in utilizing social and digital channels, as well as traditional media channels, to engage consumers.
• Demonstrated expertise in building, executing and measuring data-driven marketing programs across online and offline channels.
• Exceptional written and verbal communication skills; strong presentation skills honed from interacting with senior leaders.
• Entrepreneurial, independent thinker with a strong bias for action, yet has the ability to establish the appropriate level of discipline and process in a large organization.
• Entrepreneurial, independent thinker with a strong bias for action, yet has the ability to establish the appropriate level of discipline and process in a large organization.
• Strong conceptual skills. A creative mindset that pushes to go beyond the obvious solutions and sees things others can`t. Champions initiatives that provide a differentiated customer experience and is able to create and communicate a vision.
• Strong strategic mind; grounded in the customer and untapped opportunities for the business.
• Results-driven with a demonstrated ability to plan, manage, and successfully execute; a solid understanding of and the ability to identify the key levers that create business value.
• Maintains exceptionally high expectations and exerts effort to surpass goals.
• Makes informed decisions and takes action in a timely basis.
• Decisive and collaborative with distinguished motivational and leadership qualities; leads by action.
• Exceptional consultative/ influencing skills.
• Strong communicator who expresses ideas clearly and succinctly; is candid, direct and respectful at all levels.
• Highly energetic and confident; an inspiring change agent and thought leader who demonstrates a passion for innovation.
• Resilient, with the proven ability to manage ambiguity.
• Confident and persuasive with strong influencing skills; able to sell his/her ideas across the organization.
• Driven; bias for (smart) action.
• Honest, open and genuine; possesses the highest personal and professional integrity.
• Ability to develop relations based on trust, confidence and respect with team members; works well within a highly matrixed organization.
External Description: Position Summary
Reporting to the CEO, and working in partnership with the executive team, the Vice President and Chief Marketing Officer will establish a strategic platform and approach to drive innovation into customer understanding, market segmentation, insights, opportunity identification (across programs, services, and experiences), and marketing messaging and execution.
Primary/Essential Duties and Responsibilities
• Develop overall marketing strategy for IEC and all related brands.
• Generate required number of leads at excepted prices for all campuses and brands.
• Be a role model for the company culture and ideals
• Conduct strategic planning including corporate positioning, market and competitive analysis/analytics and customer segmentation/demographic analysis
• Oversee marketing communications including branding, public relations, advertising, events, collateral materials/creative, market research management, and website design and content either directly or on an outsourced basis
• Define and direct marketing programs for demand creation, lead generation, lead tracking and management while interfacing with Sr. Admissions leaders to develop symbiotic efficiencies
• Oversee product marketing including product/program launch management, sales/admissions training, presentations, sales tools, competitive analysis and general campus support
• Lead strategic differentiated value proposition efforts to create unique customer experiences through a thorough understanding of the customer`s shopping objectives.
• Identify and assess attractive customer opportunities that are currently untapped; leverage customer research and insights effectively in order to identify new customer experiences, services, and products.
• Own and champion the “voice of the customer” across the division.
• Lead an effective marketing research and analytics effort to identify and better understand appropriate target segments and best practices required to reach different market segments.
• Provide regular analytics and metrics to gauge and improve brand and property positioning and awareness, traffic-generation programs and promotions, and customer retention.
• Develop and implement marketing strategies that enhance the brand, champion the brand identity, drive increased shopper traffic across multiple customer segments, increase customer loyalty and grow revenue.
• Direct all media strategy, deployment and spending efforts to deliver results. Create and leverage digital and offline marketing strategies to effectively drive traffic and grow the business.
Position Type: Full Time