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UpSpring PR is a design-minded communications agency that serves architects, designers, product manufacturers, and real estate developers in the hospitality, commercial, and residential design industries.
Kantar is home to some of the world`s leading research, data and insight companies. Individually, companies such as Millward Brown, TNS, Kantar Media, Kantar Worldpanel, Added Value and The Futures Company are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners. We work with over half of the Fortune 500 companies, but we also work with small businesses, national governments, media owners and NGOs and even the occasional Hollywood film star. Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Barkley, a 2023 AdAge Agency Standout (Top 25) and a 2022 Adweek Agency of the Year Shortlist finalist (Top 10) is a full-service, independent creative idea company that helps build whole brands and their biggest possible future. We are committed to knowing modern consumers and employees better than anyone and are proud to be a Certified B Corporation with the firm belief that all brands, including ours, can be a force for good in the world.
Pixability helps marketers maximize the impact of their video advertising across YouTube, Facebook, Instagram, and Connected TV. Our platform empowers agency and brand marketers to activate video at every stage of the consumer journey, drive campaign performance, and achieve business objectives. We provide deep audience insights, precise contextual targeting technology, video creative decisioning, automated in-flight performance optimizations, and normalized cross-domain measurement. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.