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The mission of InformedDNA is to empower people and organizations in search of genetic information or counseling with expert genomic health information; bringing the promise of personalized healthcare to life through a better understanding of family health history and genetics. This website aims to provide information about the genetic counseling services provided by InformedDNA to both consumers and medical providers, and how to initiate services. Important genetic concepts are highlighted to educate viewers and are meant to complement, not replace, the relationship between a patient and his or her medical providers.