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Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA).
With over 34 years of combined corporate experience, Market Track has the most comprehensive ad tracking and decision-support solutions available in the marketplace and creates the clear industry standard resource. Market Track`s mission is to increase the returns on a customer`s advertising investment by combining comprehensive information with innovative solutions and unsurpassed service. We monitor over 250 U.S. and Canadian markets for every channel of trade and provide retailers and manufacturers with superior tools to monitor promotional activity, enable dynamic decision-making and turn information into insight.
Founded in 1998, Brand Fuel is a free-spirited brand merchandising agency and web services firm with five offices/showrooms: Morrisville, NC, Va. Beach, VA, Boston, MA, Greenville, SC and London, UK. As a full-service promotional products agency, Brand Fuel coordinates the selection, design, decoration, and production of logo merchandise for clients locally and worldwide. Brand Fuel prides itself in the ability to challenge and help clients through inspiration, results and with a tenured staff of vivid minds, magnificent personalities, positive attitudes and exceptional aptitudes in the promotional marketing industry.
Pixability helps marketers maximize the impact of their video advertising across YouTube, Facebook, Instagram, and Connected TV. Our platform empowers agency and brand marketers to activate video at every stage of the consumer journey, drive campaign performance, and achieve business objectives. We provide deep audience insights, precise contextual targeting technology, video creative decisioning, automated in-flight performance optimizations, and normalized cross-domain measurement. Pixability is headquartered in Boston with offices in New York, San Francisco, Chicago, and London.
ICF Olson collaborated with i4c`s stakeholders to develop a greenfield technology roadmap with project timelines and budgets based on flexible, open source solutions for their customers, sales, marketing, operations, and third parties.