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Barometric empowers brands to pursue digital advertising with comfort and confidence — unlocking the true power of digital by deriving value from data. Originally developed as an internal tool for AdTheorent`s data-driven digital ad network, Barometric currently processes 3-4 billion ad calls per day. Since 2011, Barometric has served, tracked, and organized petabytes of data for use by AdTheorent`s predictive modeling platform, delivering unparalleled accuracy.
Combining the power of our people, technology, best practices and global supply partners we deliver specialist marketing services to some of the world’s most dynamic and recognisable businesses.
Sapient Global Markets, part of Publicis.Sapient, is a business consulting, technology and services provider to the capital and commodity markets. For more than two decades, we have worked with market participants, intermediaries, regulators and governments to develop and implement innovative solutions that transform their business. From advising on strategic initiatives to integrating advanced technologies into trading environments, we help firms optimize how they initiate and leverage the solutions and processes that run their front, middle and back offices. Located on four continents and in key centers relevant to the global capital and commodity markets, we provide access to a network of experts through local offices around the world.
tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California.
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that`s delivered into postal hubs within 12-24 hours, every day. The company`s patent pending digital platform integrates segmentation, campaign management, production, analytics and optimization. PebblePost combines the power of intent data with the effectiveness of in-home to achieve far higher conversion rates and ROAS. PebblePost® is a venture-backed company based in NYC.