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Fairfield Theatre Company is a highly acclaimed nonprofit performing arts organization located in the heart of downtown at 70 Sanford Street, Fairfield, Connecticut. FTC presents over 300 concerts and events each year featuring outstanding national talent on FTCs StageOne and The Warehouse at FTC in Fairfield. FTCs venues are widely recognized as being the best places to see live performances in the region. FTC is dedicated to providing the highest quality arts, entertainment, and educational experiences to the communities we serve. ABOUT THE WAREHOUSE AT FTC Our newest and most versatile space, The Warehouse at FTC is a 640 capacity, flexible seating theatre conveniently located in the heart of Fairfield. Designed by Michael Smith Architects in order to accommodate the widest variety of programming, The Warehouse at FTC pairs a classic industrial feel with state of the art construction and staging. Its the embodiment of the artistic vision, enterprising spirit, and community mindset that have always helped FTC grow. ABOUT STAGEONE Established in 2004, StageOne is a 225 seat venue in the heart of downtown Fairfield, Connecticut. Originally built primarily for theatre productions, StageOne is consistently voted as the best place to hear live music in the entire region because of the quality of the sound, the intimacy of the space, and the caliber of the artists. There is literally not a bad seat in the house and there are few venues in the country where the fans can be so close to the world-renowned artists who grace the stage in over 200 concerts and productions a year. The artists love to perform here and frequently cite StageOne as their absolute favorite venue. This brings out the very best in them, which is reflected in the quality of their performances and enjoyment of their fans.
Our mission is to encourage lifelong learning and to improve the quality of life in our community. We strive to maintain the highest possible standards of service, by providing cultural, recreational, and informational resources to meet the needs of our growing and changing population.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.