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We help companies and brand owners predict customer behavior. Founded in 1984, our original focus was on providing unique and timely customer insights to the Automotive industry. We were the first company to develop an interactive customer follow-up program for the Automotive industry, set the foundation for survey-driven customer loyalty programs and pioneered an auditable and interactive way to track dealership performance. As the customer interaction with brands continues to evolve, so does our solution, ensuring that our clients are always on the forefront of managing the customer experience and leveraging the latest tools and technologies. We have expanded our work into other industries including Travel and Hospitality, Retail, Telecommunications, and Financial Services. Our work has evolved but our intent has not changed: to provide meaningful and actionable customer insight to our clients and to provide innovative tools and technologies for companies to manage their brands and their customers.
Barefoot is a brand experience agency on a mission to end meaningless moments between consumers and brands. The human experience is made up of moments - small interactions that, when strung together, form our associations, our relationships and our truth. The brand experience is no different. There is potential in every moment. Remembered if it`s meaningful. Forgotten if it`s not measured. Irrelevant if it`s missed altogether. We live and work for these moments. For knowing which matter and which don`t. For showing up at moments when expected. For creating moments never before experienced. This is what we celebrate, what we champion and what we practice. We do this through integrated capabilities across experience design, marketing technology, marketing sciences and media.
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