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Next Practices Group is an ecosystem of creative problem solvers and emerging technologies. We work together to unlock organizations and their growth opportunities.
We help B2B SaaS companies dominate categories and take advantage of major growth opportunities with a combination of strategy, research, and execution.
Tapjoy’s goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy’s SDK is embedded in more than 270,000 apps with a global reach of more than 520 million monthly active users (December, 2014). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo.
Advertising can be the beginning of a beautiful relationship. All it takes is recognizing the value of a person`s time for what it is, honestly and directly, and making sure the time you spend together is enjoyable—just like any other relationship in life. Consumers are more valuable to brands who treat them like partners. Dabbl exists to make this possible, at scale.
SquadUP provides hosts and event-goers with an immersive social event experience through their web and mobile devices. Hosts create a central, highly customizable event page and may send invitations, track RSVPs, sell tickets and collect donations.