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Umbel is an audience measurement company that helps publishers and content providers demonstrate the value of their audience by unlocking deep insights from social media and big data. Umbel empowers clients to discover leads and expose premium audience segments with real-time audience data. Based in Austin, Texas, Umbel was founded in 2010 by Higinio ("H.O.") Maycotte, Meredith Maycotte, Travis Turner and Nick Goggans.
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers.
IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.
Genesis Media is a video ad solutions company that uses its engagement-based platform to solve the premium content monetization challenges for tier-1 publishers worldwide. The Genesis Platform creates new, premium video inventory and revenue streams for its publishing partners and substantially improves engagement and brand lift for its major advertisers with transparent, cost-per-view video distribution at scale.
Driving better outcomes through a unique synthesis of strategic thinking, data analytics, creative services, process optimization and production technologies. Creating Better Outcomes for Our Clients We create better outcomes for our clients ...