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We build systems and provide solutions to help with payments, data, and servicing. Essentially, we do the things most people in the industry don’t want to, and we do them well.
Kinnek was started in 2012 in New York City, when co-founders Rui Ma and Karthik Sridharan noticed that small business owners were stuck in a rut when it came to how they bought things for their businesses. They couldnt just walk into a typical store or shop on the usual consumer-focused websites, because their requirements were more customized. They needed customized equipment, customized machinery, supplies in customized quantities- and they didnt have the massive resources necessary to have a dedicated team of purchasing managers to handle all that complexity.
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