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Mediabrands Content Studio (MBCS) is a global content practice under IPG Mediabrands, part of the Interpublic Group. Operating in 18 to 20 markets, including major hubs like Los Angeles and New York City, MBCS focuses on enhancing content and creative capabilities through data-driven insights. The studio is led by Brendan Gaul and emphasizes a client-centric approach that delivers strong ROI and engagement. MBCS specializes in developing original content, including both short- and long-form pieces, and creating branded content opportunities with media partners. They offer a range of entertainment solutions, including media strategies, talent management, and production partnerships. The studio also utilizes real-time social listening and sentiment analysis to monitor brand conversations and manage crises effectively. MBCS aims to integrate client messages authentically into consumer experiences, ensuring that content resonates with audiences and drives engagement.
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