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For over 125 years, Farmers & Merchants State Bank has proudly operated as an independent community bank, serving the residents of Waterloo, Marshall, and the recently added Lake Mills, WI. In addition to our in-house financial services, we offer a complete range of full-service, mortgage, and internet banking options. Since our establishment in 1897, we have played a vital role in our communities and remain dedicated to their prosperity. Our team is always ready to offer guidance and support, as we consider ourselves your lifelong financial partner. Our objective is to deliver comprehensive financial services and be your trusted partner for life.
Ingersoll-Rand Federal Credit Union is a small credit union with BIG heart. IRFCU remains committed to the financial betterment of our members and our community by providing financial education, services, and products that fit their lifestyles and needs. Weve grown alongside our community, always moving forward!
Unified Health Plan is an integrated group health plan, offering both level-funded and partially self-funded options for employers with 2 or more employees. We offer innovative value-based strategies that align provider and employer incentives to focus on the cost drivers of a health plan. Unified has a network of more than 20,000 doctors, hospital and pharmacies to provide you with comprehensive access throughout Kansas and more than 1,000,000 doctors, hospitals and pharmacies across the country. Members receive comprehensive benefits and have access to services such as care navigation and chronic disease management.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.