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The Legal Marketing Association (LMA) is a not-for-profit organization established in 1985, dedicated to supporting professionals in legal marketing, business development, client service, and communications. With over 4,200 members from 49 U.S. states and 28 countries, LMA serves a diverse community that includes in-house marketers, consultants, lawyers, and marketing students. The organization emphasizes ethical standards, thought leadership, and professional advocacy. LMA provides a range of professional development resources, including educational programs, networking opportunities, and publications. Its Body of Knowledge (BoK) framework defines essential skills for legal marketers, while various events and webinars promote knowledge sharing and innovation. LMA fosters a collaborative environment where members can connect, share best practices, and advance their careers in the evolving landscape of legal marketing.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
ParetoHealth is a healthcare benefits solutions provider focused on midsize employers with 50 to 1,000 employees. The company aims to reduce healthcare cost volatility and improve financial outcomes through innovative self-insurance models. It has established itself as the largest health benefits captive in the U.S., managing over $6.6 billion in healthcare spending and serving more than 3,000 employers, which collectively cover over 1 million lives. The company offers a range of services, including its Risk Shield program, which provides a shared-risk model for predictable costs and stop-loss protection against large claims. Its Savings Engine utilizes data analytics and clinical expertise to manage medical costs and improve pharmacy solutions through the ParetoHealth Pharmacy Consortium. By pooling employers into a single risk pool, ParetoHealth enhances negotiating leverage and risk stabilization, allowing midsize businesses access to cost-saving tools typically available to larger corporations.
Nobell Foods is creating cheese and other dairy products from plant-derived dairy proteins for the 99% of people who are unwilling to compromise on taste and price. Worldwide dairy production accounts for 40% of global livestock emissions. In the US, the dairy industry is responsible for 2% of the nation`s greenhouse gas emissions. And a growing chunk of that dairy consumption is coming from cheese. Our team is made up of passionate scientists, explorers, and storytellers on a mission to radically change the way we make food, so it`s better for you, the animals and the planet. We are backed by Bill Gates` climate fund Breakthrough Energy Ventures, Andreessen Horowitz, and Robert Downey Jr.`s footprint coalition.
Smith Power Products, Inc. is a leading distributor and service provider of heavy-duty and semi-truck parts, repair, and maintenance in the Western United States. Founded in 1952 and headquartered in Salt Lake City, Utah, the company employs approximately 270-360 people and generates annual revenue of $93 million. The company offers a range of services, including heavy-duty and semi-truck repair, 24-hour emergency service, full maintenance agreements, machine shop services, and engine repowering to meet emission standards. Smith Power Products is an authorized distributor for major manufacturers such as mtu-Rolls-Royce, Detroit-Diesel, and Allison Transmission, and is part of the WheelTime network for quality parts distribution. With six distribution centers across the Western United States, the company ensures prompt delivery of spare parts and technical support to a diverse customer base, including mining companies, oil field contractors, and government agencies.