| Name | Title | Contact Details |
|---|---|---|
Steve Callan |
Senior Vice President and Director of Technology | Profile |
Joe Dacey |
Senior Vice President of Information Technology | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Always evolving for a first-mover advantage, GTO`s proprietary model & focused approach leverage data (who/why), content (what/when) & media (where/how) to purposefully, personally, consistently & efficiently build & distribute your brand to achieve your business objectives—and with no holding company, there are no holds barred.
We help you assemble your senior living marketing dream team, maximize your budget, and improve your processes. Let us help you succeed.
Welcome to GTB. We`re an agency that prides itself on inspired blue-sky thinking (quickly followed by fact-based decision making and flawless execution.) Until very recently we had three names. Team Detroit. Blue Hive. And Retail First. They were great names, but, we thought, wouldn`t one name be easier? GTB is home to 2,800 talented people working across the globe in over 40 locations for clients such as Ford Motor Company, Ford Dealers, Johnson Controls, and Purina.
We create Marketing Ecosystems that will transform your business into the brand, presence & profit printing machine you’ve always wanted. We’re a one-stop-shop marketing agency that deliversaffordable and scaleable marketing solutions to businesses of ...