| Name | Title | Contact Details |
|---|---|---|
Steve Callan |
Senior Vice President and Director of Technology | Profile |
Joe Dacey |
Senior Vice President of Information Technology | Profile |
Advantage Boston is one of the leading companies in the Business Services sector.
Synq Solutions is one of the leading companies in the Business Services sector.
ViralGains is a software company focused on making video advertising produce authentic relationships, insights, and results for brands, agencies, and consumers. ViralGains` mission is their conviction: they stand for freedom from mediocrity in advertising, they empower the voice of brands and people, and they do what others say cannot be done.
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.