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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
In 1995, after 35 years in the wholesale building material distribution business, Jerry Merrill founded All American Building Products. His primary goal was to service professional contractors with vinyl siding and windows. Jerrys vision was to be the preferred vendor by providing his customers with superior products, service and wisdom. Mr. Merrill considered it a high compliment when his customers referred to him as "their distributor." In 2000, with the assistance of Kirk Van Vleet, Jerry expanded by opening an office in Tulsa. This opening gave All American full coverage of Oklahoma. Mr. Van Vleet then opened a third location in Fort Smith, Arkansas, in the fall of 2007. Today, it is still our desire to continue with Jerrys vision and to be "Your Distributor." "It is our mission to be your preferred vendor by providing our customers with superior products, service, and wisdom. It is our highest compliment to be called your distributor."
A collective of category-defining maker brands redefining what is humanly possible in the outdoors.