CTOs on the Move

HICKIES is a Brooklyn-based lifestyle company. The company’s first product, the HICKIES elastic lacing system, is made of a proprietary blend of elastic polymers which adapt to the shoe’s size and contract with the movement of the foot.   The product is one size fits all and turns any sneaker into a slip-on. Currently sold in 17 color combinations, the HICKIES elastic lacing system also allows users to customize their footwear.