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Clear Channel Outdoor is one of the world’s largest outdoor advertising companies, reaching more than half a billion people every month via a global network spanning 30 countries across five continents, and an Airports network with a presence in excess of 20 countries. Clear Channel Outdoor is dedicated to creating inspiring and innovative out-of-home advertising solutions by collaborating with advertisers and applying powerful audience insights that enable brands to engage effectively with consumers when they are out and about. Clear Channel Outdoor is also pioneering the integration of out-of-home platforms with digital technologies such as mobile and social to drive awareness and inspiration to engagement and purchase. With a portfolio of over 760,000 displays that includes traditional and digital formats in roadside, urban, transit and airport environments, street furniture and at retail near point of sale, Clear Channel Outdoor also has one of the fasting growing digital out-of-home networks with more than 5,000 screens in 19 countries worldwide. In the U.S., Clear Channel Outdoor operates in 48 of the top 50 designated market areas.
Williams Communications Group is one of the leading companies in the Business Services sector.
WAXMAN is a progressive-minded public affairs firm led by former Representative Henry Waxman, deemed “one of the most accomplished legislators of his or any era” by President Obama. Now out of Congress, Henry heads WAXMAN`s all-star team, using advocacy, communications and campaigns to help shape policies, advance causes and build movements. We primarily work in the areas of environment, health care, telecommunications and technology. A sampling of current clients include National Wildlife Federation, Rainforest Foundation Norway, the National Association of Community Health Centers, California Association of Public Hospitals, World Bank and American Association of Justice.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.