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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
About UsCheckerboard is a family owned and operated designer and printer of invitations for every single one of life's special occasions: weddings, Bar and Bat Mitzvahs, relocations, birthday parties, births, you name it.
PerformTel was founded on the principle of understanding that we could deliver a higher standard of BPO contact center services to the Performance Marketing, Direct Response, Financial Services and Consumer Affairs industries. We combine the latest in technology along with direct industry experience to provide you, our customer, the best possible service to meet your needs. Our company is dedicated to our transparency and we truly understand if our clients are not successful, neither are we.
The RhythmOne story begins with a need. A need for one proposition, under one umbrella, to deliver a suite of integrated, cutting-edge digital media solutions and services that work flawlessly across connected devices. RhythmOne recognizes advertising and marketing strategies are evolving rapidly, as it becomes more of a challenge to engage and influence consumers across the multiple connected devices they use each day. We see this new environment as an opportunity for brands to break down advertising silos and to build programs that work across connected platforms – that work in rhythm. Whether you`re an advertiser, publisher or content partner, RhythmOne delivers integrated products and technology solutions that simplify your marketing efforts, broaden your reach, and increase your monetization or ROI.
Troika, a brand experience agency, partners with global entertainment, sports media and consumer brands to build meaningful experiences for audiences and fans. We combine strategic thinking and creativity to deliver the most innovative solutions for clients. Clients include AT&T, Hulu, ABC, ESPN, Riot Games, Turner and Pechanga Resort and Casino, among many others.