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Midwest Employers Casualty (a Berkley Company)

Midwest Employers Casualty (MEC), a Berkley Company, is a prominent provider of tailored excess workers compensation insurance products for self-insured employers, groups, captives, and insurance companies across the United States. Headquartered in Chesterfield, Missouri, MEC is part of W. R. Berkley Corporation and is recognized for its strong financial stability, with an A+ (Superior) rating from A.M. Best. MEC specializes in excess of loss workers compensation insurance, offering customized solutions that prioritize worker recovery and effective claims outcomes. The company utilizes its proprietary XCEL Analytics® platform, which employs AI for predictive analytics to identify potential large-loss claims and improve claims management. MECs core offerings include self-insured excess coverage, large deductible programs, and excess reinsurance, with a focus on industries such as healthcare. The company is committed to innovation, integrity, and collaboration, ensuring measurable results for its clients.

Applegarth Consultative Services

DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.