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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Investing in the Future of Brand Management
Isobar is a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people`s lives with the creative use of digital. Informed by our consultancy practice, we deliver digital transformation, solving complex business challenges through our marketing, ecosystems and products offering. Isobar has won over 300 awards in 2017 including Asia-Pacific Digital Network of the Year. Key clients include Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei.
The Meridian Group is one of the leading companies in the Business Services sector.
Cross Pixel is the leading provider of high performance audience data and audience information for the real time advertising industry. Cross Pixel`s mission is to provide the highest quality audience data to help marketers improve the performance of their audience targeting campaigns. Cross Pixel is the only fully transparent audience marketplace; our advertisers know the source of the audience data they are targeting. This approach gives our clients better insight, confidence of authenticity, and control around the data powering their online advertising campaigns. Cross Pixel data sources include hundreds of top ecommerce and deep research sites, many of which are exclusive to our program. Cross Pixel is fully committed to data quality, performance and transparency.