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Purem by Eberspächer is a global leader in exhaust technology and acoustic solutions, dedicated to advancing clean and quiet mobility for both passenger cars and commercial vehicles. As part of the Eberspächer Group, the company operates around 35 manufacturing sites and 40 development facilities across four continents, employing approximately 7,500 people, with a strong focus on exhaust technology. The company specializes in emission control products, including catalytic converters, particulate filters, and complete exhaust systems designed to reduce pollutants and meet global emissions standards. Additionally, Purem offers lightweight acoustic solutions to comply with noise regulations. With three R&D centers located in Germany, the USA, and China, the company is committed to innovation, holding around 2,000 patents and utilizing advanced development processes. Purem prioritizes sustainability through the use of lightweight materials and energy-efficient manufacturing practices, aligning with its vision of driving the mobility of tomorrow.
Smardt Chiller Group is a global leader in oil-free centrifugal chiller technology, focusing on high-efficiency HVAC solutions for commercial, industrial, and institutional applications. Founded in 2005 by Roger Richmond-Smith and Ron Conry, the company has over 25 years of experience in magnetic bearing compressors and oil-free systems. Smardt operates manufacturing facilities in Canada, the USA, Australia, Germany, and China, with more than 10,000 chillers installed worldwide. The company offers a range of products, including water-cooled, air-cooled, and evaporative-cooled chillers, as well as customizable modular systems. All chillers utilize oil-free centrifugal compressors with magnetic bearings, which enhance energy efficiency and reduce maintenance needs. Smardt also provides custom engineering, global support for installation and maintenance, and energy efficiency consulting to help clients optimize their systems and reduce carbon footprints. The company serves various industries, including government facilities, pharmaceutical manufacturing, data centers, and hospitals, emphasizing reliability and sustainability in its solutions.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
World Athletics is the international governing body for athletics (track & field & running events). Our vision is to use the power and accessibility of athletics and our athletes to create a healthier and fitter world. World Athletics serves a number of stakeholders: professional athletes, their coaches, and their agents, and the 214 national athletics federations that make up the organisation, commercial partners and broadcasters. We work closely with the local organising committees to stage the biggest athletics events all over the world, to excite and engage with fans of all ages.