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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Founded in 1990, Academic Innovations is best known for its nationally-acclaimed Career Choices curriculum, cutting-edge classroom technology, relevant professional development and mission-driven customer service. As the first commercial, academically-based interdisciplinary curriculum, the Career Choices series mainstreams career guidance themes into the English, math, and social science classrooms. Used in more than 4,000 schools nationwide, it has been remarkably successful at motivating students to make high school meaningful and take their educations—and futures—seriously.
Communications Corp of America is one of the leading companies in the Business Services sector.
WorkReduce provides multi-sourced staff augmentation, service desks and expert consulting to your digital media team.