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Blue River began as an idea hatched by two Stanford graduate students: Jorge, former head of precision agriculture at Trimble Navigation, and Lee, a PhD student and roboticist. While taking Steve Blank`s Lean LaunchPad course, Jorge and Lee had a wild ambition: to make farming more sustainable through robotics and computer vision. During the course, the team built and tested its first prototype in California`s ripe Central Valley - successfully demonstrating a computer that could recognize distinct plants. With seed funding from several professors, including Blank, and an NSF SBIR grant, Jorge and Lee took the leap and incorporated. They named their venture Blue River Technology - capturing the spirit of the sustainable, dynamic, ever-advancing company they wanted to build.
Verde Farms was born when I went horseback riding on an estancia in the South American Pampas. Everywhere around me, cattle roamed freely, munching grass beneath an endless blue sky and a backdrop of beautiful foothills. Pausing for a barbeque right there in the lowlands, the gauchos prepared an unforgettable meal of grilled provolone cheese, sausages, and heaps of grass-fed meat, paired with a bold Malbec to wash it all down. This scene proved a striking contrast to beef farming in the U.S., where cattle begin on pastures but are then confined to feedlots, fed government-subsidized grain-based rations filled with antibiotics, and implanted with growth hormones to promote weight gain artificially. The more that I learned about the U.S. system, the more that I was inspired to transform the meat that American consumers eat. Verde Farms is committed to working with family farmers on a global basis to support a traditional way of life, allowing animals to exhibit their natural tendencies and democratizing the consumption of high-quality, naturally-raised meats worldwide.
Lewis Greenscape is a Grand Island, NE-based company in the Agriculture and Mining sector.
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Impact! Mediaworks is a Charlotte, NC-based company in the Agriculture and Mining sector.