| Name | Title | Contact Details |
|---|---|---|
Lavanya Elangovan |
VP, Engineering | Profile |
Every day, consumers are looking for ways to make their lives easier. In fact, we now live in a world where we expect to find an easier way to do things. Gift cards have not evolved in over 24 years. In fact, the company who invented gift cards no longer exists. GiftYa is a unique gift to evolve the gift card. Easy, personalized and meaningful… a GiftYa is sent within seconds, cant be lost and doesnt lose value! Gift cards are cumbersome, easily lost and stolen, and cannot be personalized.
Proclivity enables online retailers to execute revenue-generating, direct marketing campaigns based on their customer's individual valuations and forecasted willingness to buy. Proclivity accomplishes this by gathering all of a retailer's consumer data into its unique Consumer Behavior Bank, scoring each consumer and generating individual valuations by product. Marketers can use this information to easily create and launch highly targeted campaigns through the consumer's preferred channels, with success metrics in excess of 20% revenue lift and 300% ROI. The Proclivity platform also helps retailers retain existing customers and acquire new ones. For more information, visit www.ProclivitySystems.com.
Publicis Worldwide is a global creative network that provides strategic creative ideas leveraged by data and technology to help clients succeed in their marketing transformation.