Role Summary/Purpose The Chief Marketing Officer, Digital Grid Solutions, will be a thought leader responsible for developing the software marketing strategy for GE`s $650M+ Grid Solutions software vertical. Reporting to the General Manager, SWS this CMO will lead a team of approximately 12 across marketing communications, product marketing, strategy, segmentation and data analytics and manage a marketing budget of $7M.
Essential Responsibilities As our new Global Marketing leader you will:
• Partner
with the SWS General Manager and other senior leaders to define a sustainable Software
Grid Solutions business model that delivers value to GE, its partners, joint
customers, and end users.
• Define, drive and execute marketing strategies to support the
business`s overall strategies and objectives.
• Drive
and lead from a marketing perspective the transition to higher growth solutions
such as Analytics, Managed Services and Mobility, higher growth segments such
as Telcos and Oil & Gas, higher growth and profitability business models such
as Cloud-based subscription models and outcome-as-a-service.
• Develop
software marketing strategy aligned with Grid Solutions/Energy Connections
mission and priorities. Develop solutions that enable growth and innovation.
• Drive
thought leadership and marketing efforts to position Grid Solutions as a leader
in Digital space.
• Build
strategic relationships with key internal and external stakeholders including
commercial sales leaders and customers
• Establish
and strengthen strong cross-functional relationships within Energy Connections,
Grid Solutions, GE Digital and other GE businesses
• Develop
cutting-edge market strategies for software solutions – identify key customers,
targets and segments
• Maintain
a strong working knowledge and understanding of the industrial landscape. Identify future trends and make
recommendations to drive business strategy.
• Build
a strong product roadmap across the various verticals (Transmission,
Distribution) leveraging a common-platform approach
• Ensure
the convergence efforts towards a common platform is executed with the
objective of delivering true disruptive next-gen capabilities to the market.
• Ensure
our customer base is bought on our roadmap and drive a customer-outcome based
portfolio strategy that maximizes customer satisfaction.
Qualifications/Requirements • Bachelor`s
degree in Business, Marketing, or related field of study
• Minimum
of 10 years of related software experience within
the industrial B2B market with proven track record of developing, driving and
implementing Marketing strategies.
• Minimum 6 years` experience leading a
team and influencing in a globally matrixed environment.
• Minimum 2 years` experience leading
the Marketing function for a global company, business unit or large division in
a B2B environment.
Eligibility Requirements:
• GE will only employ those who are legally authorized to work in the United States for this opening. We will not sponsor individuals for employment visas, now or in the future, for this role.
• Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
• Ability and willingness to travel, as required.
Additional Eligibility Qualifications GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Desired Characteristics • Master`s
degree or MBA
• A P&L mindset and experience
running a P&L
• Self-directed
with a proven ability to work in a fast paced, highly adaptive and agile
environment
• Strong
knowledge of Industrial IoT and predictive analytics technologies
• Demonstrated
understanding and appreciation for software within the industrial B2B market.
• Self-directed
with a proven ability to work in a fast paced, highly adaptive and agile
environment
• High-energy with a passion for working in a global
matrix organization across diverse teams and cultures.
• Strong verbal presentation
and written communication skills.
• Strong aptitude for
teaching, coaching and mentoring.
General Electric Energy Connections
Redmond, WA
Role Summary/Purpose The Chief Marketing Officer, Digital Grid Solutions, will be a thought leader responsible for developing the software marketing strategy for GE`s $650M+ Grid Solutions software vertical. Reporting to the General Manager, SWS this CMO will lead a team of approximately 12 across marketing communications, product marketing, strategy, segmentation ...
Role Summary/Purpose The Chief Marketing Officer, Digital Grid Solutions, will be a thought leader responsible for developing the software marketing strategy for GE`s $650M+ Grid Solutions software vertical. Reporting to the General Manager, SWS this CMO will lead a team of approximately 12 across marketing communications, product marketing, strategy, segmentation and data analytics and manage a marketing budget of $7M.
Essential Responsibilities As our new Global Marketing leader you will:
• Partner
with the SWS General Manager and other senior leaders to define a sustainable Software
Grid Solutions business model that delivers value to GE, its partners, joint
customers, and end users.
• Define, drive and execute marketing strategies to support the
business`s overall strategies and objectives.
• Drive
and lead from a marketing perspective the transition to higher growth solutions
such as Analytics, Managed Services and Mobility, higher growth segments such
as Telcos and Oil & Gas, higher growth and profitability business models such
as Cloud-based subscription models and outcome-as-a-service.
• Develop
software marketing strategy aligned with Grid Solutions/Energy Connections
mission and priorities. Develop solutions that enable growth and innovation.
• Drive
thought leadership and marketing efforts to position Grid Solutions as a leader
in Digital space.
• Build
strategic relationships with key internal and external stakeholders including
commercial sales leaders and customers
• Establish
and strengthen strong cross-functional relationships within Energy Connections,
Grid Solutions, GE Digital and other GE businesses
• Develop
cutting-edge market strategies for software solutions – identify key customers,
targets and segments
• Maintain
a strong working knowledge and understanding of the industrial landscape. Identify future trends and make
recommendations to drive business strategy.
• Build
a strong product roadmap across the various verticals (Transmission,
Distribution) leveraging a common-platform approach
• Ensure
the convergence efforts towards a common platform is executed with the
objective of delivering true disruptive next-gen capabilities to the market.
• Ensure
our customer base is bought on our roadmap and drive a customer-outcome based
portfolio strategy that maximizes customer satisfaction.
Qualifications/Requirements • Bachelor`s
degree in Business, Marketing, or related field of study
• Minimum
of 10 years of related software experience within
the industrial B2B market with proven track record of developing, driving and
implementing Marketing strategies.
• Minimum 6 years` experience leading a
team and influencing in a globally matrixed environment.
• Minimum 2 years` experience leading
the Marketing function for a global company, business unit or large division in
a B2B environment.
Eligibility Requirements:
• GE will only employ those who are legally authorized to work in the United States for this opening. We will not sponsor individuals for employment visas, now or in the future, for this role.
• Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
• Ability and willingness to travel, as required.
Additional Eligibility Qualifications GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Desired Characteristics • Master`s
degree or MBA
• A P&L mindset and experience
running a P&L
• Self-directed
with a proven ability to work in a fast paced, highly adaptive and agile
environment
• Strong
knowledge of Industrial IoT and predictive analytics technologies
• Demonstrated
understanding and appreciation for software within the industrial B2B market.
• Self-directed
with a proven ability to work in a fast paced, highly adaptive and agile
environment
• High-energy with a passion for working in a global
matrix organization across diverse teams and cultures.
• Strong verbal presentation
and written communication skills.
• Strong aptitude for
teaching, coaching and mentoring.