Carve Designs is a beach lifestyle brand committed to making clothes for real women. We design surf-inspired active and lifestyle apparel that makes our customers feel feminine, sexy, natural and authentic. Based in Northern California, Carve Designs was founded by women.
With a legacy of achievement and innovation, R.H. Sheppard Cp., Inc. is a global leader in power steering and diesel engine pump technologies for the commercial vehicle industry, with the introduction of the D-Series family of power steering gears and the continued development of the M-Series. Today Sheppard continues to develop and introduce new steering system products, including miter and T-boxes, miter columns, steering columns, and other linkages. Sheppards headquarters campus is in Hanover, Pa., where it conducts engineering, testing, manufacturing, remanufacturing, and distribution. It also operates a machining facility in Wytheville, Va., along with an R&D Center in Shelby Township, Mich.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.