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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
SMART CHEMISTRY WITH CHARACTER. The CHT Group is a medium-sized global player for sustainable specialty chemicals. After the foundation of CHT R. Beitlich GmbH in 1953 in Tübingen, the company has developed to a worldwide operating group with focus on innovative chemicals as function generators, auxiliaries and additives for industrial processes. The products optimise production processes in many industries and have an influence on the functionality, appearance and quality of the end-products on the consumer market. Then as now, the head office and the centres of competence of the business fields are located at the headquarters of the company CHT Germany GmbH in Tübingen (Ger). The range of dyes is developed, produced and commercialised by the Swiss subsidiary company CHT Switzerland AG (former BEZEMA AG) in Montlingen. With worldwide approx. 2,500 staff members in 28 companies and additional sales agencies the company group provides its products and services in more than 120 countries – on all continents. In strategy and organisation the group is focused on a value-oriented and sustainable corporate policy. Four business fields have the operative responsibility for the CHT business development: Textile, Textile Care, Construction Chemistry and General Industries. Production and finishing of textiles: Process auxiliaries, function generators and additives for pretreatment, dyeing, textile printing, flock, finishing, coating, jeans & garment, fiber production and textiles dyes. Washing Solutions: Detergents and auxiliaries for industrial laundries and for the feather and down industry. Construction: Additives, binders and special components for mineral systems and paints & coatings. General Industries: Silicones for Material Solutions, Consumer Care Solutions, Paper Solutions, Agricultural Solutions, Leather Solutions and Mining Solutions. In addition the CHT Group successfully established itself in PET recycling.
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