| Name | Title | Contact Details |
|---|---|---|
Jacob Davis |
CTO, CISO | Profile |
Noble People is a creative media agency. Media planning is half of that equation. The real aim of media planning is to find ways to spend the least amount of money possible to achieve your business goal. The key to achieving this is understanding that media can be anything between a brand and an audience and that technology and innovation beats scale. But unless you`re asking experienced people with integrity to take that task on, you`re probably just in the game of media spending. And that game favors the guy with the most money. The other half of the equation is creativity. Creative media planning means finding smarter ways to make an impact. It`s what media planning should be, but sadly isn`t, so we make that distinction. It means making that money count.
Based in London, New York, Mexico, Lagos and Paris, Konbini® is a new generation media platform bringing Millennials together since 2008. Konbini built a community around its 100% pop culture angle, before progressively expanding to include news and society topics. Now with over 80 million unique visitors and more than 2.5 million Facebook followers, Konbini`s success is proof that people under 30 have a voracious appetite for news and culture.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Established in 1987, Epica is unique in the crowded awards sector as it is the only global creative prize judged by journalists from the marketing and communications press. Epica`s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.
Rinck is a full-service marketing agency specializing in the strategic integration of market research and listening, advertising, digital, promotion and public relations. But what we do is a little less important than how we go about doing it.