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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
ZEA manufactures plant biologics for pharmaceutical uses providing wellness to the world. At ZEA, we are uprooting medicine by growing plants and using our proprietary technology to produce medicinal plant products and we offer superior data analytics in what is a $400 billion dollar market.
Express Wash Concepts (EWC), based in Columbus, Ohio, is a prominent parent company of five express tunnel car wash brands, including Moo Moo Express Car Wash and Flying Ace Express Car Wash. Established in 2018, EWC operates 123 locations across Ohio, Michigan, Pennsylvania, Indiana, and Virginia, with plans for further expansion by 2025. EWC specializes in fast and environmentally friendly car wash services, typically completed in about three minutes. Their offerings include free vacuums, biodegradable soaps, and an advanced water reclamation system. The company prioritizes customer satisfaction with a 100% guarantee and provides a kid- and pet-friendly environment. EWC also features a Wash Smart Unlimited Club for members to enjoy unlimited washes at any location. In addition to their services, EWC is dedicated to community involvement through programs like the EWC Towel Exchange and EWC Cares Grant Program, which support local organizations. The company fosters career growth for its employees, contributing to a positive workplace culture recognized with multiple awards.
Strategic Gears is the biggest local management consultancy firm in Saudi Arabia; It has offices in Egypt, Qatar and UK. Providing multidisciplinary services for both the private and public sectors. The company offers consulting solutions in the areas of Strategy, Marketing, Organizational Excellence and Digital, to a range of clients in both the public and private sectors. The company is heavily involved in the transformation era of Saudi Arabia, driven by the Vision 2030 initiatives. Strategic Gears prides itself on its ability to be a knowledge hub for the Saudi market, publishing reports on a monthly basis on the current state of the Kingdoms economy as well as hot topics in both the public and private sectors, including an annual coverage of the Saudi budget, and other reports on the Kingdoms macroeconomic performance, labour market, digital transformation and AI, among others. The company, which was founded in late 2015, has quickly evolved from a small team to more than 230 employees in all its branches.