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NFW is a circularity platform for plastic-free performance materials. NFW follows three Ground Rules in everything we develop: start well, stay clean, end well. While nearly everything in the built world relies on some type of plastic that began as crude oil and that will become plastic pollution, we are establishing a new material reality. We believe all materials should begin and end as nutrients, ready for the next growth cycle—true circularity. Our multi-material platform serves a wide range of industries—from fashion and footwear to automotive and upholstery. NFW technology embeds seamlessly into existing supply chains, enabling the worlds most iconic brands to design and scale products with high-performance, plastic-free materials. NFW makes global brands more sustainable, empowering them to create without plastics. Alongside the boldest brands and visionary designers, we are pioneering a naturally circular, post-oil economy.
Smoothie King is a global health-focused smoothie company founded in 1973 in Kenner, Louisiana. It pioneered the smoothie sales concept and has grown to become a leading brand in the industry. The company was acquired in 2012 by Wan Kim, who expanded its reach and offerings. Smoothie King operates over 1,000 locations worldwide, with its headquarters in Dallas, Texas. The company offers a diverse menu of smoothies made from non-GMO fruits and vegetables, catering to various nutritional goals such as weight management, energy boosts, and muscle recovery. In addition to smoothies, some locations provide sports beverages, energy bars, snacks, and vitamin supplements. Smoothie Kings mission is to promote health and wellness by delivering high-quality, nutritious products while emphasizing ingredient transparency.
LIV Golf is a global sports league featuring individual and team competition, a 14-tournament schedule, and many of the worlds best golfers. Founded in 2021, LIV Golf League was designed to expand the game on an international level and unlock the sports true economic and societal potential. Greg Norman, Hall of Fame golfer and renowned businessman, is the leagues first and founding CEO and Commissioner. With tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf is growing and improving the game for fans and golfers alike. LIV Golf launched in 2022 as an eight-event ‘Invitational Series, while simultaneously backing The International Series as an exciting new addition to the Asian Tour. 2023 saw the inaugural LIV Golf League host 14 events around the world, from Adelaide to Chicago, Andalucía to Singapore, as well as launch the games first Team franchises, captained by some of golfs most decorated superstars. The format, respecting the historic traditions of the game, has been optimized for modern-day sports fans: 3 days, 54 holes, no cut, and a shotgun start - offering an immersive fan experience, with a faster pace of play to drive engaging storylines. In 2024, LIV Golf further expanded the reach of the League, splitting the schedule between some of the most iconic venues across Asia, Europe and the Middle East with decorated venues in the US. The full player pathway, created in partnership with the Asian Tour, also launched, with the games first ever player Promotion and Relegation and Player Transfer Window. Off the course, LIV Golf League is dedicated to enhancing the wellbeing of its communities through its ground-breaking social impact and sustainability strategy. ‘Potential, Unleashed reflects the leagues commitment to giving back and improving the world through golf.